The birth of Raceseng dates back to 2005 when a father and son were inspired to merge their combined design, engineering and manufacturing skills with their passion for racing. With a legacy of racing history dating back to 1957, the driving goal was to create a company that embodied their passion and knowledge to completely design, develop and manufacture a line of high performance automotive products.
Ever since then, they have set out on a journey being well aware that its going to take many years of hard work to build out their vision!
The roots of their passion lie in their pursuit of speed. For 5 decades, they have designed and crafted performance parts for their own race cars. Racing is the heart of Raceseng. The sport has shaped their lives and sculpted their company. The images below document the legacy of Raceseng, something that started in 1957 and is still thriving to this day.
WHAT IS IN THEIR NAME
What do you get when you combine company love and passion for the sport of racing with their family name? You get Raceseng.
THE APEX R
The Apex R represents the fusion of their brand with racing.
A LOOK AT RACESENG LEGACY
Bill Seng, an innovative self taught engineer, mechanic and fabricator hand crafted this 1/4 midget for his son, Glen. This wasn't your ordinary 1/4 midget but the work of a man who crafted his own innovative ideas that were years ahead of their time. The list of innovations include:
Positive drive belt clutch system
Dual rear wheel brakes
Ram air tuned induction system
Pressurized engine oiling system
Dynamic motor plate assembly that moved with the rear axle
Parallel rear torsion bar arm suspension
Fiberglass tubed chassis
This car holds the one lap track record at Kuhnsville Speedway. It was truly a racecar that was years ahead of its time that laid the foundational groundwork of the Raceseng legacy.
They are founded upon on Christian faith which drives their business ethics and decision making. Be Christ like and never compromise their ethics, infuse them into their brand culture.
DESIGN
Design everything. Perfect the balance between form and function and enable them to fuel each other. Allow this balance to create an unparallelled product and brand experience.
CRAFTSMANSHIP
Pioneer the art of manufacturing American made products by celebrating pure craftsmanship. Spec only the finest material, components and manufacturing methods.
INNOVATION
Dream of concepts that never were. Ask "why not" to enable discovery. Defy the industry status quo and take names while doing it.